Direct effects of quality management on competitive advantage
نویسندگان
چکیده
منابع مشابه
Quality management: generating a competitive advantage
In the contemporary market, it is now more important for a company's future to make the customer's experience with the product as easy, enjoyable and enthusiastic as possible. For instance, Swiss knifes have multi-functionality and are made in accordance with customer's needs. They have a lifelong warranty on their sharpness and the customer can get it reworked at any of company's outlets world...
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ژورنال
عنوان ژورنال: International Journal of Quality & Reliability Management
سال: 2016
ISSN: 0265-671X
DOI: 10.1108/ijqrm-07-2014-0086